Stap 1 Ontdek jezelf, je bedrijf en je markt

door Onne Kierkels

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Prijs

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Cursus Inhoud

Uitklappen

Je bedrijf beschrijven 9 Onderwerpen

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Why – Waarom doe je wat je doet?

How – Vanuit welke waarden of principes doe je dat?

What – Wat doe je eigenlijk?

Wat is je missie (korte termijn) en visie (lange termijn)?

Wie is je concurrentie?

Hoe genereer je op dit moment omzet?

Wat verkoop je? En wat verkoop je echt?

Het ontdekken van je merkverhaal

Ontdek jezelf en hoe je denkt 3 Onderwerpen

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Wanneer heb jij een topdag?

Werk jij al met ideale klanten?

Positionering bepalen 7 Onderwerpen

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Het eindresultaat

Extra: Vasthouden aan je niche

Extra: 14 manieren om je te onderscheiden

Extra: Een bijzondere invalshoek overwegen

Marketingboodschap vinden 6 Onderwerpen

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Boodschap gericht op het resultaat

Boodschap gericht op probleem

Boodschap bestaansrecht uitleggen

Boodschap onderscheiden

Boodschap verhaal

Extra: Samenvatting

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